|Key People||) Joe Gordon (Head of First Direct) | Nick Harrison (Head of Products)|
|Headquarters:||Leeds, West Yorkshire, England|
|☎ Telephone number:||44-03-456-100-100|
|SWIFT code:||MIDLGB21 (HSBC Bank)|
|Number of employees:||Not known|
|Number of locations:||The bank doesn’t have its own branches, but has access to the branches of HSBC Bank, its parent company|
|ATM locator||Find here|
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First Direct Bank: Introduction
First Direct Bank, which stylized as first direct, appears to be a telephone and online bank, based in the United Kingdom. Currently, the bank appears to be a division of HSBC Bank plc. This bank, headquartered in Leeds, is renowned for its customer service of excellent quality, as this bank received numerous awards.
The bank’s history can be traced to 1989, when it was formed by Midland Bank, one of the four big banks of the United Kingdom. Already by 1991, there were more than 100,000 customers of this bank. That number grew even to 500,000 customers by 1995. In 1997, the bank had already started experimenting with online banking.
Nowadays, First Direct appears to be one of the most popular online banks in the United Kingdom. Currently, it offers such financial services like mortgage loans, credit cards, savings accounts, loans, and stockbroking.
In addition to this page with the info about First Direct Bank, our website also features a complete guide to First Direct online banking. So, if you are a new user of First Direct, you can find out how to use this online banking system on the First Direct login page.